Archive for the ‘info’ Category

3 Benefits of Content Promotion for B2B Online Marketing

business, info, marketing, Tips | Posted by novel-notes.info
Apr 16 2012

arukasa flickr 3 Benefits of Content Promotion for B2B Online Marketing“Build it and they will come”.

It’s a well-known and often over-used quote from the movie, “Field of Dreams”, used to describe the fallacy of great content as a marketing tool. In my opinion, great content isn’t great until someone shares it. And they share it with their friends, and so on and so on.

With content marketing, great content is the beginning not the end objective. An effective content marketing strategy includes information about target buyer personas, search keywords and social topics, an editorial plan and a plan for promoting all the high quality content being created. Today’s Internet and social web are full of information overload. Buyers can easily be distracted and so it’s important to stand out and stay connected.

Here are 3 basic reasons for B2B marketers to plan content promotion:

  1. Many B2B buyers rely on information to be pushed to them because finding and trusting new sources on an ongoing basis isn’t practical.
  2. Promoting content through social channels can lead to exposure, traffic and links. Links from social channels and web pages can influence search engine visibility, adding an additional source of relevant traffic.
  3. Content promotion can inspire syndication and citations from other blogs and online media. Getting on the radar of other influential bloggers can lead to inclusion in future stories, blogroll links and engagement.

A particularly effective model for coordinated Social SEO and Content promotion is the Hub and Spoke. Depending on your content strategy and target audience, the hub might be a resource center, a blog, Facebook Fan Page, YouTube Channel or a Website. The spokes are distribution and promotion channels leading to off-site networks or communities. Each spoke has it’s own unique content and social network characteristics. When coordinated, relevant content promotion across the right mix of channels can amplify overall distribution, reach and engagement.

Understanding the communities of interest and involving them in both content development (crowdsourcing, social engagement, polls) and promotion (Retweets, shares, comments, links) keeps topics fresh and relevant as well as interesting for the community to promote to others.

If you’re a B2B online marketer, how are you including content promotion in your content marketing strategy? Do you plan targeted promotion or do you promote to the same channels every time? Do you plan on the repurposing of your content as well?

(Photo credit “arukasa” – Flickr)

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South Korea Targets Google’s Admob Over Data Concerns

general, info, marketing | Posted by updateblog
Apr 14 2012

google south korea South Korea Targets Google’s Admob Over Data ConcernsAt the rate that reports keep flying in about Google ruffling the feathers of governments regarding data collection and privacy you would think the United Nations might set up a subcommittee on Google ‘concerns’.

Now we can add South Korea to the list of governments that feel the need to dig into Google’s efforts in their country as they relate to data and their citizens.

Reuters reports

Google Inc’s Seoul office was raided on Tuesday on suspicion its mobile advertising unit AdMob had illegally collected location data without consent, South Korean police said, the latest setback to the Internet search firm’s Korean operations.

The probe into suspected collection of data on where a user is located without consent highlights growing concerns about possible misuse of private information as the use of mobile devices such as smartphones and tablets increases.

In the past I have been rather harsh on Google’s competitor, Facebook, and their ask for forgiveness rather than permission approach to data and privacy. It looks like Google might have a little bit of that same attitude since they continue to find themselves in trouble in different places but for the same reasons.

Now with Admob being put into the crosshairs of the South Korean government there are even more options to see if Google goes too far regarding data, privacy and more. The South Koreans have already joined the Street View crew with regard to seeing if Google overstepped their boundaries in collection of personal data from their Street View cars and tricycles and unicycles and whatever else they use to record every last inch of the earth.

But Street View and privacy are so yesterday! The Koreans are moving forward with their look into the search giant.

“We suspect AdMob collected personal location information without consent or approval from the Korean Communication Commission,” a South Korean police official said.

A Google spokesman confirmed that the police had visited its Seoul office and told Reuters the company was cooperating with their investigation.

Well, you gotta give Google credit for trying I suppose since it appears that the company with the most data will win the day in the new location based, local online world tat is developing right before our very eyes.

How do you feel about giving information about your whereabouts or activities without your knowledge? Are you just interested in having more targeted information pushed your way or would you rather not have someone tracking your every move?

What’s your take on today’s data and how it should be used?

Trackur.com AN 300x250 South Korea Targets Google’s Admob Over Data Concerns

South Korea Targets Google’s Admob Over Data Concerns

South Korea Targets Google’s Admob Over Data Concerns

South Korea Targets Google’s Admob Over Data Concerns South Korea Targets Google’s Admob Over Data Concerns South Korea Targets Google’s Admob Over Data Concerns South Korea Targets Google’s Admob Over Data Concerns South Korea Targets Google’s Admob Over Data Concerns South Korea Targets Google’s Admob Over Data Concerns South Korea Targets Google’s Admob Over Data Concerns

South Korea Targets Google’s Admob Over Data Concerns
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Importance of Social Media & SEO for Public Relations

business, info, marketing, Tips | Posted by novel-notes.info
Apr 12 2012

digital news media Importance of Social Media & SEO for Public RelationsMany would call the age we’re in, “Information Overload“.

Consider: Facebook is approaching 700 million users and Google handles over 11 billion queries per month. World-wide there are over 5 billion mobile subscribers (9 out of 10 in the U.S.) and every two days there is more information created than between the dawn of civilization and 2003. The age of communications and digital relationships between brands, the media and consumers has changed faster and in ways few could have anticipated.

With an ever increasing universe of data and ways to connect, PR and communications professionals are in a compelling position to master the new rules for consumer information discovery, consumption and sharing. As participants and content creators savvy about the search and social web, PR professionals can directly impact online brand visibility, customer engagement and acquisition.

A big part of how Public Relations pros can show more value for their efforts is to understand how the intersection of search and social media provides a powerful means to reach and engage media and consumers that inspires interaction, sharing and meaningful business outcomes.

Some of the fundamentals online PR and communications practitioners should seek to understand in the world of Social Media and SEO include:

  • Stay on top of future trends in search, social media and content marketing for PR
  • Gain insight into how social and search strategy can amplify media and public relations outcomes
  • Understand how to develop search & social personas – think like your customer’s customer
  • Be able to conduct strategic and on-demand research for keywords and topics relevant to search and/or the social web
  • Know best practices of SEO for Blogs, YouTube, Twitter, Facebook and any other digital media produced for news distribution
  • High level of expertise with tools to improve quality, efficiency and scale

Call it convergence or consolidation, but no matter how you look at it, marketing and public relations expertise is unifying to bring brand messages and influence to the new search and social web.  It’s a compelling thing for PR professionals to gain an understanding of how search and social media channels can improve reach and placements. It’s even more impressive to step into the shoes of their customer’s customer as a marketer would and really understand how news is discovered, consumed and shared.

If you’re a public relations professional, have you begun implementing search and social media optimization into your news content strategy? How are you educating yourself and your teams on these best practices?

Later today I’ll be speaking to a soon to graduate class at St. Thomas University in St. Paul, MN about these topics and I’m also giving a 1-hour presentation at the upcoming Vocus User’s conference in Baltimore to a group of experienced PR professionals on Integrated Social SEO & PR.

While I have a few ideas and expertise to share, I’m most looking forward to the discussion and questions unique to each group.  If you have questions about incorporating Social SEO into your news content, leave a comment below.

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Running a successful business from home

business, info, Tips | Posted by novel-notes.info
Apr 12 2012

Running a successful business from home Running a successful business from home

Pajama suit most attractive employees in the private office and decorated his life at home based online business of the appointment a few days if people just started to travel, water, failure to start considering the first time or working from home, this Chantelle Axford, pets Animal feed the company’s successful line is part of a planned strategy by the owners, pet supplies to the peninsula from a small business operating from home.

Benefits
Apparently freedom of online businesses, “his investment firm, and use your strengths and personal interests may be in a job. Clients and customers to you personally and in many other careers offer individuals, and rewarding working relationship is. Even if profits are not available online until the project has been established for a long time, online business out of the home or office the best return on investment (time, money and effort) and personal time are provided. Read the rest of this entry »

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Reviews of Business Opportunities

business, info, Tips | Posted by novel-notes.info
Apr 11 2012

Reviews of Business Opportunities Reviews of Business Opportunities

Consumer reviews business opportunities successful business moguls in the world can be review business opportunities high income consumers can produce a business plan can help you decide. Strong guess what, it’s gone is the uncertainty of the rules of the day. Thanks to a review of business opportunities, consumers are less than stellar investment opportunities do not need to run the risk. For consumers, rather than instead of whether they made a good choice for training and care in developing their business opportunities of their time, energy and money you can concentrate. It’s advice before investing in a particular business opportunity review the virtues of business opportunities.

Consumer and business opportunities, they read a series of reviews, information about specific business opportunities, business opportunities, you really do not go through, and you can get what you need. Specific business opportunities, because if a shadow or a reputable than others, reviewing the business opportunities they know consumers can send away for the proposal would be very beneficial to consumers. Therefore, a review of business opportunities, you can avoid a bad investment. Read the rest of this entry »

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Response: Is SEO DOA As a Core Marketing Strategy?

business, info, marketing, money, Tips | Posted by updateblog
Apr 11 2012

search social influence emarketer Response: Is SEO DOA As a Core Marketing Strategy?

Search & Social Influence – eMarketer

Reuters posted an article yesterday entitled, “Is SEO DOA as a core marketing strategy?” and trust me, I know better than to respond and fuel attention to a writer who is either naive or trying to stir up the bee’s nest with a contrarian title. I suspect there may be a bit of both in this situation. Basically, the article makes the argument that entrepreneurs “may want to reconsider pouring money into search engine optimization (SEO) as their primary marketing strategy” based on an ill conceived post by Chris Dixon “SEO is no longer a viable marketing strategy for startups”. The reason I am posting about another “SEO is Dead” diatribe, is that with the right context, I would agree.

Before you think I’ve turned coat away from SEO, read my comment in response to the Reuters SEO is DOA post:

If you don’t want prospects, customers, investors, marketing partners, job candidates or journalists to find your content via search, then by all means – don’t even bother with SEO.

As a standalone tactic, (which is not the same thing as core) SEO is not what it was a few years ago and that is a valid point.

As others in the article state, SEO works in conjunction with other marketing, advertising and public relations tactics to achieve business goals. To work best across disciplines, SEO needs to be a core principle in online marketing since it affects discovery anywhere something can be searched on – including social networking and media sites.

If a business isn’t optimizing for improved findability, one needs to wonder what they’re hiding from?

For some reason, there’s a set of people in the biz media that like to focus on a small segment of opportunists making big claims with no skills about SEO vs. the thousands of professionals that are making a huge impact on companies’ bottom line.  The fact that there are a few misrepresenting the whole is no different than any other industry whether it’s PR, legal or car repair.  Making the effort to understand what SEO really is can help those who are not practitioners, but in a position to write about it, see the difference between the exception and the rule.

I’ve been providing SEO services since 1997 and like other industries, SEO has changed. Stand alone SEO only makes up a small percentage of our current consulting engagements. Most of what we do includes SEO as an element working in concert with social media, content marketing, email, PPC, social advertising and online PR.  Companies that want us to “just optimize” their site are met with questions about how much revenue they’d like to grow. Then we work backward from those goals and develop the appropriate strategy and mix of tactics, which often includes SEO.

Masterful SEO practitioners possess a unique set of skills ranging from technical to creative. As technology and consumer behaviors online have changed, so have SEO best practices.

Search as a means of discovery is massively popular. Google sites alone handle over 88 billion queries per month. The sheer volume of content being produced can possibly be filtered in a qualitative way by personal recommendations on social networks. Search plays an essential role for people that need to find answers whether it’s on a standard search engine like Google or Bing, the internal search engine on Facebook or YouTube, or on mobile devices.  In fact, search engines are the most popular destinations on smart phones, not social networks.

For many businesses, SEO is absolutely the most viable core marketing strategy.  And that strategy often includes working in concert with other marketing tactics such as PPC, content, display and email. SEO and nothing else is a disadvantage compared to SEO that is amplified by a robust social media and content marketing program.

As long as there are consumers in need of search engines, there will be a demand for expertise that helps brands surface their relevant content where people are looking.  If a company’s target audience is prone to use search for information discovery, then building a website with search in mind is absolutely a best practice. As I mentioned in the Reuter’s comment above, if a website isn’t optimizing content so prospects and customers can easily find their content, what are they hiding? What’s the point of having a website?

If you’re a client side SEO practitioner or if you work at an agency as an SEO, what is your mix of stand alone SEO projects vs. SEO working in concert with other marketing?

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Start a new business start-ups loan

business, financial, info, loan, Tips | Posted by novel-notes.info
Apr 10 2012

Start a new business start ups loan Start a new business start ups loan

The company plans to start lending directly to businesses and people will start for home. A target business and the profits of companies, or any means of income, means or through this type of activity is with the reality. You’re thinking of a good business plan if there is a problem, you can start a new business successfully. The boom in start-up loan helps you to plan your ideas and get started.

Project for the establishment of new businesses to start spending the mortgage. Business loans to start investing in business service also allows a large number of field data to develop a new industry of your.

Famous phrase, “Money breeds money,” the beginning of a brand new business in large part seems to be wise. Something you need to invest in activities to boost profits. In your business the necessary investments needed to achieve success, and among the largest economy in the middle of the class to implement the plan. From the start that you could increase the loan, you can manage the financial affairs. Read the rest of this entry »

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Making the Leap: Egocentric to Empathy in Content Marketing

business, info, marketing, Tips | Posted by updateblog
Apr 10 2012

online marketing empathy Making the Leap: Egocentric to Empathy in Content MarketingImagine this scenario:  Company XYZ has developed a great business creating products and services, developing marketing programs that explain the features and benefits of those offerings and making sales.  The mix of SEO, advertising and newsletter is focused on explaining the solutions offered with the intention of educating and persuading prospects to buy. This is the way it’s been done in the past and it’s what current marketing programs are based on. Pretty common right?

But let’s also imagine in our hypothetical situation that sales growth has started to slow down or even slumped. Competitors are starting to eclipse Company XYZ in search results, the blog doesn’t really get many shares, likes, links or comments and it’s nothing but crickets chipring on the Facebook Fan page, on Twitter and the YouTube channel.  The staff responsible for creating content are running out of ideas. Seem familiar?

There are tens of thousands of companies in this situation: stagnant marketing and slow or loss of momentum.

Many times when agencies like TopRank Online Marketing are tapped to help established companies fix or step up the performance of their online marketing mix, one of the most common situations we see is the need to transition from an egocentric view of marketing to one of customer empathy.  I’m not saying these companies don’t care about their customers, they really do.  But SEO, Social Media and Content Marketing programs that are focused solely on the product/service Features and Benefits model are running their course.

The need for this transition is especially present with content marketing focused programs.  A Content Marketing: Discovery > Consumption > Sharing model means leveraging SEO, Social Media, Online PR and Email Marketing to help customers find, understand and promote company content to boost awareness, engagement and sales. But if the content topics are solely focused on what the company deems important, such as features and benefits, then there can be significant disadvantage.

Say Company XYZ has decided the mix of content on their website focused on explaining the products/services in the feature and benefit style. That means the company is deciding what’s important. It’s their egocentric view of their offering that drives content. When a company is solely focused on explaining its own point of view, they may be missing numerous and compelling opportunities to create the kind of content that gets shared, linked to and that inspires sales.

The transition from egocentric to empathy simply means looking at the company’s products/services offer from the customer point of view. Doing so opens up a bevy of content creation and social engagement opportunities. I know this sounds intuitive and obvious, but my experience over the past 13 years as an online marketer has been that common sense is indeed, the least common thing. icon smile Making the Leap: Egocentric to Empathy in Content Marketing

How to make the change? Here are a few simple steps towards opening up a goldmine of content marketing and social media engagement opportunity:

1. Create personas about your ideal customers identifying their preferences for content discovery, consumption and sharing. What are their pain points, what situations are characteristic of their need to buy your solution? Use those personas as customer segmentation guides for creating a Social & Content Marketing strategy.

2. Audit your existing content and reconcile it with the information customers really need to: buy, use & recommend your products/services.

3. Tap into Customer Service and Sales departments discussions with customers to find out what the most common questions are. Develop a creative strategy to answer those questions with content and media online, on an ongoing basis. Make a topic matrix in your editorial plan that will help you manage planned creation, optimization, promotion and measurement of this customer-centric content.

4. Use real-time and social media monitoring tools to identify questions being asked about topics of interest for your target audience and products/services mix.  Something as simple as a persistent query on search.twitter.com can reveal topics to cover in your content plan as well as engagement opportunities. Quora and Facebook are also useful in this way.

5. Crowdsource content from active customers and fans. Present challenges or requests for opinion and information on relevant topics from your social networks and customers to create new content shared with the community. Topics could range from the reasons why the category of products/services is important to innovative uses by current customers.  Recognize contributions publicly to reinforce participation and sharing behaviors. Find ways for fans to participate in a way that meets their needs and in doing so, help meet your brand’s objectives.

There are many other angles a company could take once the door of thinking like a customer is opened. There’s a time and place for brands to decide what information is best for customers but the days of using that egocentric approach as the driver for content is over. Tap into what’s important to your customers, build trust and engage them to create a more sustainable approach to content marketing success.

We have many, many smart marketers reading this blog, so how have you helped your organization think about content with more empathy towards customer needs? Are there creative examples you can share?

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Elegance and quality, famous for providing the opportunity to choose their own event planning company

business, info, Tips | Posted by novel-notes.info
Apr 09 2012

Elegance and quality famous for providing the opportunity to choose their own event planning company Elegance and quality, famous for providing the opportunity to choose their own event planning company

Events, and sometimes in people’s lives as little of his life creating the most memorable event an active role so that people can forget all our best efforts to prepare the means. The happiest moments in people’s lives, and they not only show you’re most memorable event for the participants want to be a few events. So, a bigger enthusiasm, people with expertise in all aspects of the event to provide their guests and relatives to give you a satisfying feeling to hire the best event planning company to celebrate.

The food on special occasions to determine the mood of your guests is important. If you like the food for a longer period, people certainly will remember your event. Good quality and variety of people always have a party after the party tends to account for the taste of food served as the main essence of the taste of food. Therefore, restoration of New York and agencies, this event has to offer your hand to its customers for the benefits to their customers the highest quality standards and to ensure that services provided. Read the rest of this entry »

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