Archive for the ‘money’ Category

Making money with your website

Tips, business, info, money | Posted by novel-notes.info
May 19 2011

Making money with your web site Making money with your website

Now, we talk to make money online. This means that a business online. The Google AdWords or other PPC campaigns, or marketing e-mail or other means to make money online through the website with or without a product to make money online, but there are a few ways. We still have a strong potential of our business website that has been recognized.

It is similar to a very traditional business. Your name and location of the business will have to have. If you do business online, you host your website with the domain name and web server is required. Who does not know the next eBay or Google. Imagine, Google is how to pay the acquisition of a domain http://www.google.cn? (It’s Google’s acquisition of China provided that the domain name in the story). Looking for a reliable hosting service, forget about the free hosting service. Free, free domain hosting for business websites cannot be considered. Second, so your visitors will not be maintained is a painter. Read the rest of this entry »

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Private-label Re-sale Rights : Choosing A Solution

business, marketing, money | Posted by novel-notes.info
May 08 2011

Countless Americans are nowadays attempting to earn income on the net. Unfortunately, a lot of of them aren’t earning money, but losing it. If you’re thinking about taking part in an online business opportunity, no matter what that opportunity be, it’s suggested that you know exactly what you’re getting into prior to agreeing to invest your tough earned income or sign a contract. It can be one of the few methods that you are able to protect your self.

When searching for an online organization opportunity, there are lots of people who encounter some thing that is called private label resell rights. Private content label resell rights are given on numerous different merchandise. Along with the web, these merchandise most often include software program applications or e-books. Exclusive label resell rights tend to be once the product creator does not possess the time, income, or experience necessary to sell their completed item. A product or service originator has a tendency to lose income every day that their product does not sell; for that reason, they look for assistance. This is where you can come in, if you were looking to earn income on the net.

To obtain their product on the market place, although earning money at the very same time, a lot of product creators, such as e-book authors or software program developers, market the resell rights for their merchandise. The quantity of income they are selling their rights for will vary; nonetheless, the majority of resell rights do not cost a lot more than a couple of hundred or so bucks. If you’re capable to come up with this income, you couldn’t only be helping the product creator earn income, but your self too. Considering that you legally obtained the reprint rights to the item in question, you are able to start to profit from every sale which you help to make. Unfortunately, it isn’t constantly as straightforward as it sounds.

With regards to buying the resell rights to a private label item, such as an e-book or software program program, there are lots of customers who make a pricey mistake. That mistake is not selecting an item that sells. To earn income, you can’t merely pick a hit-or-miss private label item, rather you must study the market place and learn what consumers would like and have to buy. Doing so won’t only permit you to receive the resell rights to a item that may sell, but one that may be in high demand. This is crucial for business or home businesses if you want to turn out to be one of the individuals with an instant cash empire on the internet.

The top approach to learn about merchandise, topics, or problems which are nowadays well-liked on the web would be to make use of the web. There is a great 2 hour audio program on the subject of private lable resell rights in different locations, the best part is it’s no cost. Likewise you are going to need to look into the news daily. You may moreover need to make an effort to be involved in on the net conversations. You are able to easily make this happen by signing up for numerous different message boards. With on the net message boards, a lot of net users post crucial questions and merchandise demands. If you’re able to find an item, such as a particular software program program or e-book, that is becoming asked for on a large level, that product may have the ability to turn you a profit.

Furthermore to using the web, you’re advised to constantly continue to keep your eyes and ears open. You in no way know very well what or exactly where you are going to learn some thing brand new. Reading through the news and taking part in on the net message board discussions are merely some of the numerous methods that you are able to go about considering the require for a particular item. This research may appear time intensive; nonetheless, it’s required, that is unless of course what do not mind losing the money you spent.

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Private-label Re-sale Rights : Choosing A Solution

Prices Are Up But Consumer Spending Isn’t

marketing, money | Posted by novel-notes.info
May 07 2011

My gas station and my grocery store are in cahoots. They both keep inching up prices, waiting to see which one will bankrupt me first. Well, forget it, boys. Like many other American’s I’m finding new ways to get what I need without spending more than I was before.

Gallup’s newest poll shows that even though the cost of living has increased, consumer spending is down from February and was virtually flat over March and April.

tvhxivso402dn8c2qwoxgg Prices Are Up But Consumer Spending Isn’t

Gallup says that last year, spending was on the rise and there was talk of “frugality fatigue.” This year, it’s a whole different story. Of course, we’ve seen it in the popularity of deal sites. In the beginning, these sites were loaded with luxury buys from spa days and high-end restaurants to helicopter rides over the city. Now you can buy sampler packages from food manufacturers and other basics. Deal sites aren’t simply trendy anymore.

So how do we make something positive out of this news? It’s all about understanding your customer. What can you do to make your product a better value. Free shipping? A bonus item for every $50 purchase? A coupon? Or maybe you simply have to do a better job convincing the public that they need what you’re selling. If you have a product or service that will help them live better for less money, you’re golden.

Now I’m off to the grocery store with my stack of coupons and rebate voucher. Last week, I bought $180.00 worth of groceries for $98.00. Let’s see if this week, I can do better.

semvendor 300x250 Prices Are Up But Consumer Spending Isn’t

 Prices Are Up But Consumer Spending Isn’t

 Prices Are Up But Consumer Spending Isn’t

 Prices Are Up But Consumer Spending Isn’t  Prices Are Up But Consumer Spending Isn’t  Prices Are Up But Consumer Spending Isn’t  Prices Are Up But Consumer Spending Isn’t  Prices Are Up But Consumer Spending Isn’t  Prices Are Up But Consumer Spending Isn’t  Prices Are Up But Consumer Spending Isn’t

Prices Are Up But Consumer Spending Isn’t
KDB – More Post

Small Business, Taxes and Assorted Numbers

business, insurance, money | Posted by novel-notes.info
May 06 2011

You might be a little surprised to see how very little the recession affected the proportions of different-sized businesses. Or you may not … but I was. But the latest research does suggest that, whatever these trends towards smaller firms mean, they don’t seem to be going away.

New Firm Size Data

This month, we had one of my annual favorites: the release of the new firm size class data for 2008.  Overall, the population of U.S. businesses declined from about 27.7 million to 27.2 million, a decline of 476,224 firms or 1.7 percent, after growing by a relatively healthy 3.6 percent between 2006 and 2007. The number of nonemployer firms fell by 1.6 percent, down from 21.7 million to 21.4 million firms.

The number of employer firms fell by 2 percent, which shows that the bad news was felt across the board in 2008. Microbusiness employers with fewer than five employees declined in number by 2.4 percent; if you expand the category to include employers with fewer than 10 employees,  their numbers fell by 2.2 percent.

Non-micro small businesses with between 10 and 499 workers declined by 0.3 percent in number in 2007 and the population fell again in 2008, this time by 1.3 percent. Large firms saw a modest increase in population, of 0.9 percent (an additional 158 firms).  When the dust settles, the relative percentages of the business population, as classified by size, has not changed a smidgeon.

Nonemployers still comprise 78.2 percent of all U.S. firms. Microbusinesses with fewer than five employees still make up 92.4 percent of U.S. firms; microbusinesses with fewer than 10 employees are still 95.4 percent of U.S. firms. Non-micro small businesses make up 8.4 percent of all U.S. firms, and large businesses remain less than 1 percent of all firms.

tax calculator Small Business, Taxes and Assorted Numbers

Is There Life After Bankruptcy?

Theoretically, filing for bankruptcy is supposed to (sort of) wipe the slate clean and give small firms a fresh start. But does it?

That question was examined in a newly released research paper, Beyond Bankruptcy: Does the Bankruptcy Code Provide a Fresh Start to Entrepreneurs?“, written by Aparna Mathur with funding from the SBA Office of Advocacy.

The research findings were largely unsurprising. Approximately 2.6 percent of all small businesses have filed for bankruptcy at some point over the past seven years. Firms that have previously filed for bankruptcy perform similarly to other firms for most variables.

On the other hand, you probably won’t be surprised to learn that a bankruptcy filing does have a very negative impact on the ability of a firm to secure financing, and that is the case even when controlling for credit scores.

Firms that have a bankruptcy filing in their past are 24 percent more likely to be denied credit and, when they do secure credit, pay interest that is an average of 1 percent higher than what is charged to other, similar businesses.

AmEx OPEN Studies Women-Owned Firms

As of this year, an estimated 8.1 million (29 percent of) U.S. firms were women-owned (that is, a woman owned 51 percent or more of the company). Women-owned businesses generate almost $1.3 trillion in revenues and employing roughly 7.7 million people. That’s the main finding of an analysis of U.S. Census Bureau data on women-owned businesses performed by our old friend Julie Weeks of Womenable.com for American Express OPEN, based on data from the quinquennial Survey of Business Owners.

The analysis found that the number of women-owned firms grew at 1.5 times the national rate between 1997 and 2011, but that not many of them are growing very much. In 1997, 2.5 percent of women-owned firms had 10 or more employees and 1.8 percent had $1 million or more in revenues. In 2011, 1.9 percent of them have 10 or more employees and 1.8 percent have $1 million or more in revenues.

In addition, women-owned firms seem to stop growing at or before 10 employees and between $100,000 and $999,000 — which is what you would expect, if you were willing to factor microbusinesses into the equation. According to a November 2010 survey conducted by Vistaprint, a decisive 74 percent of microbusiness owner survey respondents indicated that they had no desire to grow their firms beyond 10 employees. In other words, the period from 1997 through the present has seen an unprecedented growth in the number of microbusinesses, and microbusiness owners keep their firms at micro size by choice, regardless of gender.

NSBA Releases 2011 Tax Survey

Right around tax day, the National Small Business Association (NSBA) released the results of its 2011 Small Business Taxation Survey, because that’s what we all want to do at that time of year: talk taxes. The survey demonstrated yet another instance in which there was a critical microbusiness issue but, evidently, there weren’t very many microbusinesses available to answer the questions about it.

Survey respondents identified economic uncertainty as the top challenge facing their business by a wide margin (66 percent), followed by “Decline in customer spending” (39 percent), “Cost of health insurance benefits” (35 percent), and regulatory burdens (32 percent). Federal taxes rounds out the top five challenges (29 percent). In light of the fact that 87 percent of small business owner respondents report paying an outside professional to prepare their taxes, it is somewhat shocking that almost 60 percent of small business owners still spend more than 40 hours dealing with federal taxes.

Another interesting set of numbers to emerge from this survey has to do with deductions. As much as lawmakers like to pat themselves on the back for repeatedly increasing Section 179 expensing, only 47 percent of these small business owners use it. And, under the category of Least Surprising Survey Result, only 18 percent of these respondents take the home office deduction, although 28 percent report working out of a home office.

Finally, almost two-thirds of survey respondents here support a combination of simplification and reduced tax rates as their preferred tack for reform. Then again, six in 10 would also favor a proposal such as the Fair Tax Act of 2011 (H.R. 25), which would eliminate income taxes, payroll taxes, estate taxes and gift taxes, and replace them all with a 23 percent national sales tax.

Study: Corporations Grow, Proprietorships Don’t

Most U.S. business owners make a decision about the legal form of their business at startup and rarely change it within the first few years of operation. That is the principal finding of a new research report, entitled “How Do Firms Choose Legal Form of Organization?“, written by Rebal Cole with funding from the SBA Office of Advocacy.

Advocacy released the study last week. According to Cole’s findings, only one in three firms starts its operations as a sole proprietorship, while almost another third start life as limited liability companies and corporations. Once the choice is made, it appears to be fairly stable; only 9 percent of companies changed their legal form of organization during the four years covered by the study. If all this sounds peculiar to you, there is a reason for it. Dr. Cole used data from the Kauffman Firm Survey in order to do this study. It shouldn’t be surprising that Kauffman’s database is rather thin on microbusiness survey respondents (85 percent of which are sole proprietorships).

In any event, firms are more likely to change forms if they are growing, if they move out of their home office and into commercial space, if there is a change of owners or if the number of owners grows, if the firm is highly leveraged, or if the firm changes industry. Finally, this research shows that corporations grow twice as fast as sole proprietorships. From all this, Dr. Cole concludes that policymakers can encourage entrepreneurs to select business forms that “are conducive to growth and complexity.”

But corporations don’t grow because they are corporations. They grow because of the choices of their management teams. And ultimately, the federal government probably needs to stop wasting its time (and our money) on this sort of thing. Owners who want to grow their firms will do so, with our without incentives. Owners who don’t want to grow their firms won’t, no matter what you offer them.

From Small Business Trends

Small Business, Taxes and Assorted Numbers

 Small Business, Taxes and Assorted Numbers  Small Business, Taxes and Assorted Numbers  Small Business, Taxes and Assorted Numbers  Small Business, Taxes and Assorted Numbers

 Small Business, Taxes and Assorted Numbers

Small Business, Taxes and Assorted Numbers
AB User – KDY

Small Business News: Marketing Matrix

Tips, business, info, marketing, money | Posted by updateblog
May 06 2011

Like the characters in the sci-fi/fantasy film The Matrix, today’s small business marketers face an unfamiliar and rapidly changing landscape in which nothing is what it seems and from which none of us can return to what we once knew. With the coming of new technologies and new trends, your small business must be ready for a whole new kind of marketing…or disappear forever.

Trends

Are you using video marketing? We’ve probably all heard repeated predictions about the importance of video for online marketing and being found on the Web, but Chris Hamilton suggests that soon, because of rapid expansion of video on the Web, your company may soon have no business at all without using it. Sales Tip a Day

Why marketing remains a numbers game. Targerting smaller niche audiences has become the key trend, especially in Internet marketing where relevant search rules. But this approach may still be at odds with another key philosophy of marketing which suggests that big numbers still matter. Sprouter Blog

On the other hand… This post gives a compelling overview of what is probably the most rational approach to marketing. It’s probably between launching your product or service and finding your customer base that all the real trouble happens. So how do you handle marketing before you know who your customers are? Seth Godin’s Blog

Strategy

Market research in the want ads. Find out who companies are hiring and you can effectively target their needs. It may not be the craziest idea anyone’s ever had. This  is a great way to add yet one more layer of knowledge about your potential customers and your market. WSJ

Better marketing by changing your product. Sometimes, let’s face it, the product or service is the problem. A simple change to what you are offering or a change in focus of the people you are offering it to can make all the difference in the world. Want more prove? Read the above case study. You’re the Boss

Social Media

More businesses spend money in social media. Are you spending money advertising in social media? Should you? There is a definite increase in social media advertising spend happening out there, probably, in part, due to the ever increasing audience social media commands. Do you need to reach that audience too? Technorati

How to track social media effectiveness. OK, so you’ve started using social media to market your business or brand. But how can you tell if it’s working or not? Well, measuring social media impact is not only possible, it’s not that difficult with a bit of practice. Small Business Trends

Old School

Newspaper advertising that still works. If rates are competitive and reaching a specific established geographic audience is still important to you, do not forget the option of newspaper advertising. But not just any newspaper advertising will do in this highly competitive marketing environment. StepByStep

Using radio to build your brand. Whether broadcast over the airwaves in the traditional format or distributed across the Internet in podcast form, radio remains a powerful form of communication. Securing spots for interviews etc. on either traditional or online radio can be a way to help get your message out in a form that people will respect. EMSI

Marketing with vintage vinyl. No, this doesn’t mean placing information about your business on vintage vinyl recordings. (But what a unique concept, huh?) It’s about using outdoor vinyl signs, of all things, to market a restaurant or similar business dependent upon street traffic. Remember, even in a digital, social media age, it’s what works that counts. UPrinting

From Small Business Trends

Small Business News: Marketing Matrix

 Small Business News: Marketing Matrix  Small Business News: Marketing Matrix  Small Business News: Marketing Matrix  Small Business News: Marketing Matrix

 Small Business News: Marketing Matrix

Small Business News: Marketing Matrix
AB User – KDY

Google and Marketing to the SMB

Tips, business, general, info, marketing, money | Posted by novel-notes.info
May 05 2011

google logo1 Google and Marketing to the SMBIf you are an SMB owner or marketer and have been in the Internet marketing game for any length of time you know how strange it sounds to consider Google reaching out to you though marketing. It’s a well known frustration regarding Google that having something that has a pulse behind it rather than a blinking light to field questions or concerns or even give some general information often feels more like a matter of fate and chance rather than design. Of course, if you spend enough money in AdWords you may have spoken to someone but that’s another story (that’s called revenue).

Well, take heart because Google is hitting the streets to do something they just aren’t known for: reaching out to prospective customers in the SMB space. I had a conversation with the head of local consumer marketing for Google, Jeff Aguero, and came away encouraged that maybe, just maybe, there will be a human side to Google (which I would accept as a social effort in place of any other products they come up with!).

This push to reach out to businesses at the local level is happening in a variety of ways in several target markets. The markets have been slow rolled over the past few months as follows:

Portland, OR – started early January
Austin, TX – started early February
Las Vegas, NV – started early March
Madison, WI and Charlotte, NC – started at the end of March
San Diego, CA – started in April

Aguero was very personable and forthcoming which pleasantly surprised me since Googlers aren’t known much for their interactions with other human beings. He pointed out that this effort is really in its nascent stage and the company is trying to figure out exactly what works and what doesn’t as it relates to the SMB market. He readily admitted that the diversity of the businesses and the personalities running the businesses makes this effort both extremely rewarding and exciting while at the exact same time a challenge due to the wide range of general knowledge and experience with Google in general.

The three tactics that are used in varying degrees by Google to reach the markets consist of consumer advertising campaigns, representatives or ‘feet on the street’ reaching out to local businesses and, in some cases, community managers who are tasked with engaging with the consumer and creating buzz around Google’s ability to enhance experiences with local businesses through Place Pages and more.

There doesn’t appear to be any ‘silver bullet’ or formula that the effort has unearthed as Aguero pointed out that they are using all three techniques in both Portland and Austin while experimenting with different combinations in other markets.

Google has put together a Google Places Business Kit with various promotional items etc. (more on that at another time). For instance, to get started in Charlotte they mailed 41,000 of these kits to businesses in the Charlotte region. I know a few businesses that received these packages and were at once surprised and curious, to say the least, as to just what Google was up to. Aguero said that a community manager will be up and running in Charlotte over the next few weeks so that will be interesting to watch how the city takes to the interest Google is taking in it.

The ultimate goal of this is education for the SMB. A Google representative confirmed that only 6 million of the 50 million Google Place Pages have been verified in their system. Of course, this accounts for all Places internationally including landmarks etc so we don’t know what percentage of businesses have verified and optimized this very important Google property.

Aquero explained that there are three components to the education of the SMB in this new approach from Google. There are three goals with regard to the SMB that Google touches:

1. Introduce them to and educate them about Google Places and local search in general
2. Claim their Place Page and give them tips about managing that page moving forward
3. Introduce them to and educate them about the NFC (near field communications) window decal that Google would like to see in every merchants’ window across the land.

I joked with Aguero that I suspect most SMB’s might confuse the acronym NFC with the National Football Conference of the NFL. In other words, if the SMB is not tech savvy the terminology itself, let alone its application would be lost on them without real guidance and even then it’s debatable as to how many would truly understand it.

These efforts prove that it’s obvious local is extremely important to Google. Even with the executive shuffling including Marissa Mayer and her new boss, Jeff Huber, Google is committed to making this work. Once more of a ‘formula’ for marketing success is established these campaigns will be rolling out to more cities with increased frequency. The clock is ticking on local and Google knows it.

That clock comes in the form of the rising use of local for search and with the continued growth of the smartphone market amongst demographically pleasing consumers the race is on. Aguero confirmed that Google pegs the amount of searches that deliver local results is over 20% of the total search volume. It is important to note that a local search result is not dependent on the searcher putting a local qualifier for their search. For example, if you search for the term “pizza” without adding a town to your search the results will still be localized by Google based on factors like IP address etc. That 20% plus figure for searches is about the result set and not what a searcher enters for their inquiry.

One area that Google is not aggressively marketing to is the agency and small consultant market and I see this as a big mistake. Let’s face it, Google is there to advance Google’s business so the local SMB often relies on local consultants to help them navigate the Internet as a whole which includes social and more. While Google may be able to educate the SMB, they won’t reach them all. Consultants have valuable relationships and if Google made their job easier then I suspect that the adoption rate of Google Places would increase much more rapidly.

Overall though, I have to admit that while I wanted to hate what Google was up to because I have been pretty harsh about anything that put the words “Google” and “marketing” together, I am impressed and very interested in this push that Google is making. It’s evidence that they recognize that you are not going to be able to automate everything and expect the masses to simply “get it”.

At this point in time of the Internet’s commercial development there are too many business owners who built their success on more traditional models. Until those owners age out and the business market is occupied by those who have lived and breathed the Internet for their lifetimes the assumption has to be that many business owners will need help in getting this. That help can’t just be forums occupied by guys looking to get clients either. SMB’s need help from the source.

If you are reading this from one of the markets that Google has been concentrating on, we would love to get your feedback as to what you have experienced thus far. We plan on keeping a close eye on the efforts moving forward because, let’s face it, it’s big news when Google decides to move out from behind the data center and directly into the light of day. Wouldn’t you agree?

Trackur.com AN 300x250 Google and Marketing to the SMB

 Google and Marketing to the SMB

 Google and Marketing to the SMB

 Google and Marketing to the SMB  Google and Marketing to the SMB  Google and Marketing to the SMB  Google and Marketing to the SMB  Google and Marketing to the SMB  Google and Marketing to the SMB  Google and Marketing to the SMB

Google and Marketing to the SMB
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7 Steps to Disciplined Business Blogging

business, financial, info, marketing, money | Posted by updateblog
May 05 2011

Everybody and his cousin is blogging these days. All it takes is a template and a little time on your hands to have your thoughts broadcast on the Web.

An effective business blog, on the other hand, take a commitment of time, resources and intellectual energy. Unless you are committed to producing a quality, well-written blog and are committed to updating that blog on a regular basis, don’t even bother starting.

The worst business blogs are the ones where it is clear that the writer is winging it, just writing whatever comes to mind. A business must approach its blog in the same way it would approach any other marketing or branding campaign: with planning, staffing, execution and monitoring.

internet money 7 Steps to Disciplined Business Blogging

By following these seven steps, your small business can take the first steps towards a highly successful business blog:

  1. Define the business goals of your blog
  2. Identify your target audience
  3. Allocate resources
  4. Create your editorial calendar
  5. Carve out time to write
  6. Listen to your audience feedback and adjust accordingly
  7. Get the word out

1. Define the Business Goals of Your Blog

Don’t blog because everybody else is doing it. Blog with a plan. Some business blogs focus on products and services, while others try to humanize the company by putting a face on employees and executives and providing a look into the company culture. For service providers, a blog can be a great way of demonstrating your expertise (you can demonstrate your capabilities through thought leadership or actual client histories).

2. Identify Your Target Audience

While this may sound crass, you are not blogging for your health. You are blogging for the health of your business. As a businessperson, you should know who you are trying to attract. If you throw out too wide a net, you will not be able to write the kind of posts that will be of interest to your specific demographic. You can’t be all things to all people, so don’t even try.

3. Allocate Resources

One of the biggest reasons blogs fail is because they are not budgeted for in terms of personnel and financial commitment the way other marketing efforts are. A blog is not a value-add. It is an integral element of your marketing plan.

For a midsized company, devoting a person to the task shouldn’t be difficult. If you are a five-person shop, it can still be done–you just need to find the appropriate person (or people) who will be responsible for the blog.

Some businesses make the decision to hire a freelance ghost-blogger. I have seen advertisements ranging from $20 per 150-word blog post to several hundred dollars per hour for high-level copywriters. The good news, if you can put it that way, is that the relative demise of print publishing has put many highly qualified freelance writers on the market, and you can hire quality writers for a fairly modest cost.

If you are looking for a freelancer, you can look on sites like MediaBistro or even look at the writers’ posts on Craigslist. If you’d like to put more of your own stamp on the blog, you can provide freelancers with bullet points that the writers can transform into blog posts.

4. Create Your Editorial Calendar

Leaving your blogging schedule open-ended is an invitation to disaster. Laying out a framework for blog entries over a period of time gives a business enforceable deadlines. As we all know, having hard deadlines hanging over your head can be a great motivator. The editorial calendar should not be considered to be etched in stone, however. Businesses need to be sufficiently flexible to add impromptu posts when news and business dictates.

Here’s a template to get you started.

5. Carve Out Time to Write

I can’t emphasize this point enough: If your blogging time isn’t a part of your calendar, then you are going to find ways to avoid the task. This is not a game! It is not a hobby! It is a business tool that should be treated with the same respect as other business tools. For entrepreneurs and small businesses, this may mean setting the alarm an hour earlier or setting aside an hour or two on your weekend.

6. Listen to Your Audience Feedback and Adjust Accordingly

As you know, blogs are not one-way streets. The comment function empowers your target audience and gives them a chance to participate in the conversation. If your audience loves your blog, they will tell you. Just as importantly, if they have issues, you need to deal with those as well.

Analytics can help you here. See which posts get the most traffic. See who is sharing your content. See who “likes” your content. All of this information can help you better serve your target audience.

While there are a number of analytics packages out there (some free, some at a cost), I suggest starting off with Google Analytics, a free and remarkably robust package that’s easy to install on your site.

7. Get the Word Out!

It’s great to have a blog on your company website, but that certainly limits your audience. There are a number of ways to get a wider audience for your posts.

The easiest path is to find other blogs that attract your target audience. See what people are writing about there and see if you have something meaningful to add to the conversation. Most blogs allow for links within comments.

Another simple trick is to announce each new blog post on social media sites like Twitter or Facebook. To get the title of your post on Twitter and still stay within 140 characters, shorten your URL with a site like bit.ly.

To monitor your success in social media, there are plenty of tools including Topsy, Facebook Insights or Hootsuite.

If you are more adventurous, then I suggest you reach out to appropriate blogs and offer your services as a guest blogger. The key here is that you have produced relevant content that would both be of interest to your target audience and is written sufficiently well for a broad audience.

Making It Work

If you commit to writing a business blog, then commit to having one that is well written, of interest to your target audience and is refreshed on a regular basis. A great blog can be a valuable business development tool. A lousy one can damage your brand and your reputation in your industry.

From Small Business Trends

7 Steps to Disciplined Business Blogging

 7 Steps to Disciplined Business Blogging  7 Steps to Disciplined Business Blogging  7 Steps to Disciplined Business Blogging  7 Steps to Disciplined Business Blogging

 7 Steps to Disciplined Business Blogging

7 Steps to Disciplined Business Blogging
AB User – KDY

Small Business News: Running Your Business

Saving, Tips, business, financial, marketing, money | Posted by novel-notes.info
May 05 2011

We talk a great deal about the tools and strategy and about the marketing and tech, but what about the basics of running a small business each day? If you’re in the trenches thinking about your next move, this roundup is for you. Startup isn’t the end of the story. Here’s news for running your business each day!

Getting Started

Things to do before you start. A checklist you may want to review before ever kicking off your new venture, this bunch of considerations is meant as a reality check to be sure you have what you need for the long hall. Though you can’t anticipate every eventuality, being prepared will help you react to the unexpected. Management Direct

Customer Service

Learning to talk to your customers. For example, don’t shout. But everybody knows that, right? Wait! Did you know that using all caps in a Twitter or other social media channel can be considered shouting too? Learning how to deal with customers and clients in any medium should be number one on your list of things to do. Get Busy Media

Social Media

How to use LinkedIn, Facebook. Two of the most powerful social networking Websites on the planet can be used interchangeably to operate the modern business but also have individual strengths: LinkedIn as a B2B and business networking tool, Facebook as a marketing vehicle extraordinaire reaching a huge membership base. Small Business Marketing Tools

Marketing Makeup

How to avoid big marketing blunders. Melanie Kissell lists some truly massive missteps on your way to marketing your business. No matter what your product or service, if you find yourself committing one of these transgressions, rest assured you are not doing your business any favors by continuing. Solo Mompreneur

How to create great marketing swag. Always think marketing both great and small. Getting your name, brand and message out can be crucial and can be done in many ways. When marketing creatively, don’t forget the obvious. Be sure to consider factors that will make your marketing irresistible and help it spread more quickly. Sprouter Blog

Ideation

Evaluating new ideas. Running a business often involves coming up with new ideas…regularly. Whether you’re comfortable with the creative process of ongoing ideation that comes with successfully managing a small business or not, the real issue may be how you judge and whether or not others “get it.” Fast Company

Management Mechanics

Switching management styles. Though you may not think of yourself as a manager, as a small business owner you must regularly interact with others, whether employees, contractors, suppliers or partners, to get things done. But what do you do if your style of interaction isn’t working? Here’s more about taking the next step. Inc.com

Self-development

Moving outside your comfort zone. What is the greatest breakthrough a small business owner or entrepreneur can have? Maybe it’s moving outside of your comfort zone. In this post, Small Business Trends founder Anita Campbell talks about the day she got her “big break” and what it meant. Small Business Trends

Financial Department

Small business retirement savings. With no one worrying about your retirement savings but…well…you, small business owners need to take extra care while planning ahead. But small biz owners who have sunk some savings into their ventures may also need to catch up. Here are three tips that may help. Open Forum

Final Thoughts

10 mistakes you shouldn’t make. If your small business isn’t making the progress you feel it should, the answer may have less to do with your products or services than the choices you’ve made and the reasons you’ve made them. Check out this list of 10 big mistakes and see whether any apply to your business. The Frugal Entrepreneur

From Small Business Trends

Small Business News: Running Your Business

 Small Business News: Running Your Business  Small Business News: Running Your Business  Small Business News: Running Your Business  Small Business News: Running Your Business

 Small Business News: Running Your Business

Small Business News: Running Your Business
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ROI of Social Media is Unknowable and Other Wisdom from Fashion140

business, marketing, money | Posted by novel-notes.info
May 05 2011

fashionlivestream 300x233 ROI of Social Media is Unknowable and Other Wisdom from Fashion140Do you ever wonder why no one every asks you the ROI for print or TV? That’s because they learned a long time ago that you couldn’t measure the direct response from consumers through either one of the channels. And yet, when we talk about digital marketing, ROI is all anyone wants to know. What’s my ROI for Twitter, Facebook, video advertising. . . ?

Those statements (paraphrased a tad) came from David Sulute, the VP of Technology for 9 Threads. Sulute was one of the speakers at today’s Fashion140 Conference in New York and thanks to the miracle of live streaming, I got to listen in.

The conference was all about fashion and social media, but as you can imagine, much of what was discussed can be applied to any business. Sulute’s overall point was this, ROI is unknowable in social media, so you might as well do what you can do reasonably, then sit back and let it happen. Basically, if you build it right, they will come. . .

I Can’t Hear You When You’re Shouting

. . .but they won’t stay if you don’t treat them right. Andy Dunn, co-founder of online men’s clothier Bonobos, had the best quote of the afternoon. He said, “Social media is not a chance to shout at your customers.”

His company started off selling only their special cut of trousers, but at some point they got smart enough to ask their customers what else they wanted. They wanted shirts with the same great fit, so Bonobos started selling shirts, which led to sweaters, shoes, belts and the rest. And they offer free shipping, even on returns and you can return anything, anytime — forever. Customer service is what sets them apart. Talk to your customers, he says, don’t talk at them.

Another great quote: “Use social media to create brands that otherwise wouldn’t exist.” People told Dunn he was crazy trying to sell pants online, lucky for him, he didn’t listen.

The Tweens Shall Inherit the Earth

The last person I listened to was Nancy Ganz from FashionFantasyGame.com (full disclosure, I help with the social media for the site). Nancy brought a group of tween girls on stage to talk about internet buying habits.

All of the girls said they had their own computers and cell phones with the internet. They all shop online and half of them shop with their own credit cards. When asked how they decide what to buy, they said recommendations from friends and family and they all said they click on online ads. After they buy, or when deciding to buy, they contact friends by phone or text to talk about it.

The older girls had Facebook pages and they follow at least one brand. All of them said they liked email as a way of getting brand messaging because they could get it on the computer or their phone. Marketing messages sent as texts were frowned upon.

Savvy shoppers, the girls said they look for coupons for stores they frequent and they look for free shipping online. This fall, collectively they expected to buy between 25 and 50% of their back-to-school items online.

Fashion, beauty, games, toys — these girls are your customers and they have the smarts and the money to help make your business a success.

If you’re even remotely connected to the fashion business, check out the replay of this morning’s presentations at Fashion Lincoln Center. For everyone else, watch for the afternoon session replay for great speakers talking about humanizing brands, blogging for a living and ROI in social media.

 ROI of Social Media is Unknowable and Other Wisdom from Fashion140

 ROI of Social Media is Unknowable and Other Wisdom from Fashion140

 ROI of Social Media is Unknowable and Other Wisdom from Fashion140  ROI of Social Media is Unknowable and Other Wisdom from Fashion140  ROI of Social Media is Unknowable and Other Wisdom from Fashion140  ROI of Social Media is Unknowable and Other Wisdom from Fashion140  ROI of Social Media is Unknowable and Other Wisdom from Fashion140  ROI of Social Media is Unknowable and Other Wisdom from Fashion140  ROI of Social Media is Unknowable and Other Wisdom from Fashion140

ROI of Social Media is Unknowable and Other Wisdom from Fashion140
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Online Video Ads Expected to See Largest Increase in Spend

business, marketing, money | Posted by updateblog
May 05 2011

brightroll 256x300 Online Video Ads Expected to See Largest Increase in SpendAdvertising on television is far out of the reach of most small businesses, but advertising on online video is very dooable and may be just as effective in the near future. It’s become so accessible, that the respondents on “BrightRoll’s new survey chose it as the category likely to see the biggest spend increase in 2011.

65% of the respondents said they would be shifting money from TV advertising to online advertising. 30% said they felt that online video was equally as effective as TV and that’s likely to swing upward as more people move away from TV and on to some form of computer.

When asked about the factors that influenced their decision to buy online video ads, 91% said it was all about the targeting. When it comes to the type of targeting, there is no clear winner. The largest bite, with 27%, was for behavioral targeting.  24% chose contextual and demographics got 21% of the vote.

As for what’s stopping most people from buying video ads, it comes down to money, data and education. A clear system for gauging success was seen as an issue for a third of the respondents. A quarter felt that video ads were still too expensive, though it’s possible that they’d change their mind if they were presented with well-documented data.

96% said that research into areas such as TV vs Video, brand lift and impact on offline behavior were important, only 35% of companies said they did this kind of testing themselves.

What is clear from this mass of percentages and bar charts, is that slowly, but surely, online video advertising is taking hold. As more people come to understand the ROI and video companies are able to offer more precise targeting, it’s likely to become a common channel for marketers.

semvendor 300x250 Online Video Ads Expected to See Largest Increase in Spend

 Online Video Ads Expected to See Largest Increase in Spend

 Online Video Ads Expected to See Largest Increase in Spend

 Online Video Ads Expected to See Largest Increase in Spend  Online Video Ads Expected to See Largest Increase in Spend  Online Video Ads Expected to See Largest Increase in Spend  Online Video Ads Expected to See Largest Increase in Spend  Online Video Ads Expected to See Largest Increase in Spend  Online Video Ads Expected to See Largest Increase in Spend  Online Video Ads Expected to See Largest Increase in Spend

Online Video Ads Expected to See Largest Increase in Spend
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